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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
The Google Mobile Friendly Update launched yesterday, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon”
Interview by LSA Insider
Act global, think local
"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"
Hyper-local, user-centric, video, programmatic and "digitalize"
The wheels of the Second Screen continue to roll as it advances towards a new multiscreen world
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Álvaro del Castillo presenta los beneficios de los datos de localización móvil
TAPTAP Networks, a leading company in the advertising ecosystem, has managed to establish cross-media strategies that, analyzing the context, impact the right user, with the right message, at the right time
Esta empresa española de tecnología publicitaria nace con el objetivo de permitir a las principales marcas anunciar sus productos y servicios de forma digital, de una manera eficiente y segura
Q&A with Álvaro Mayol, TAPTAP's CTO
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