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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Barceló Hotel Group, the Spanish multinational travel and luxury hotel company, combines geospatial intelligence with their first party data for its “DOOH New York” campaign, aimed at driving travel to the Caribbean.
Taptap ofrece su visión del estado actual del ecommerce en España y la importancia de una estrategia omnicanal alineada con el contexto del consumidor
Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire.
Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform
Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.
Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.
Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.
CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology
Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users
The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP
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