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Today, retailers report that 86% of consumers will use their mobile phones while shopping at retail locations, thereby linking the gap between the digital and physical

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

To what extent does the location data quality affect?

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

Existing social media posts and assets can be used, no need to create anything new unless you want to

The solution represents a major milestone towards the digitalization and application of data to OOH campaigns