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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

Geoprofiling and engagement, more inseparable than ever

News

Se está avanzando para hacer más preciso y versátil el medio DOOH, Álvaro Mayol

Preparando el III Foro Publicidad Exterior – DOOH de La Publicidad

News

Taptap Chile enhances its commercial team

The incorporation of Gorka Báez Fernández as Sales Director and Dulce Castillo Mangarre as Sales Manager boost the commercial team in Taptap Chile

News

TAPTAP's successful Mexico team continues its unstoppable growth

TAPTAP Mexico celebrates its second anniversary accompanied by the Mexican advertising sector

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

United Airlines tests beacons to navigate travelers at the airport

In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex

Blog

Mercedes, BMW and Audi acquire Here but will other automakers play along?

Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications

Blog

GeoMinds: How Mobile Creates A New In-Store Experience

Today, smartphones have bridged the online and offline shopping experience and, as a result, created a new standard for what we define as the in-store experience