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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

Case Study

Case Study: Burger King

Taptap outperforms both competition and benchmarks with Burger King

News

Leverage the impact and engagement of social media formats across programmatic display -the best of both worlds

Existing social media posts and assets can be used, no need to create anything new unless you want to

News

New possibilities for OOH/DOOH

The solution represents a major milestone towards the digitalization and application of data to OOH campaigns

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Ecommerce y estrategia omnicanal: cómo planificar y ejecutar mejor tu estrategia, en la revista Anuncios

Taptap ofrece su visión del estado actual del ecommerce en España y la importancia de una estrategia omnicanal alineada con el contexto del consumidor

Blog

Ex-Microsoft to lead UK expansion for Taptap Digital

Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire.

Blog

New Agency Partner Program

Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients

Blog

Taptap Digital advertisers can now measure Sonata Location Intelligence solutions with Nielsen Digital Brand Effect studies

Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Mobile-Centric Strategies

It’s about concentrating the media around its natural nexus, the user

News

Ready for the Mexican Digital Market

Javier Ormazábal, Platform Sales Director of TAPTAP

News

Perceiving context... empathy and its activation

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

News

Se acabó el misterio: este es el significado de premium dentro del mundo digital

El Tech Marketing #BeSmart 2017 llega a su ecuador y lo hace con la presentación “The Meaning of Premium in Digital Media”, ofrecida por Álvaro del Castillo

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