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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.
Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.
Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.
Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.
Xataka Móvil interviewed Julio Rivas for their report "Development of mobile apps (II): Which mobile platforms should we develop for and which one should come first?"
Xátaka Móvil interviewed Marcos Trujillo for their report "Development of mobile apps: Which mobile platforms should we develop for and which one should come first?”
The mobile phone is a shopping medium that is characterized by spontaneity of purchases, with 81% purchases being spontaneous vs 19% planned
Distances have become shorter and staying connected is a necessity
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
La visión de Álvaro del Castillo, CEO de TAPTAP
Ad blocking seemed to be the dominant topic of conversation — on panels and off — this past week at Advertising Week
Q&A with Lara Mehanna
Interview by LSA Insider
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