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Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are

Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops

It is a safe bet to ensure that the industry continues enjoying excellent health

sometimes the simplest starting point is the one you forget most quickly

Act global, think local

"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"

Her vision for 2015

The weather, traffic, geographic cookie… more information, which is the most widely appreciated value in modern advertising