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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Sonata Platform integrates Integral Ad Science technology to enable intelligent pre-bid targeting for viewability on mobile advertising campaigns, whilst effectively protecting from ad fraud
Mindshare and TAPTAP have developed a strategy to enrich the physical impact of external advertising with digital elements, allowing users to access more information on film premieres, for Universal Pictures
Mediacom’s strategy in tandem with TAPTAP’s data-driven Sonata platform, has enabled deep video immersion for Beefeater
La visión de Álvaro del Castillo, CEO de TAPTAP
The widgets in Android are one of the most representative functions of this mobile operative system
These are the questions that creative people ask themselves when developing a mobile campaign
Your mobile becomes an extension of you, your most useful tool when you leave home
In TAPTAP we are strongly committed to format innovation to offer the best mobile experience for users and the best showcase for Brand advertisers
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
Existing social media posts and assets can be used, no need to create anything new unless you want to
The solution represents a major milestone towards the digitalization and application of data to OOH campaigns
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