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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

Taptap Digital and JAKALA BMIND take Barceló Hotel Group to the heart of Manhattan on the iconic digital screens

Barceló Hotel Group, the Spanish multinational travel and luxury hotel company, combines geospatial intelligence with their first party data for its “DOOH New York” campaign, aimed at driving travel to the Caribbean.

Blog

Ecommerce y estrategia omnicanal: cómo planificar y ejecutar mejor tu estrategia, en la revista Anuncios

Taptap ofrece su visión del estado actual del ecommerce en España y la importancia de una estrategia omnicanal alineada con el contexto del consumidor

Blog

Ex-Microsoft to lead UK expansion for Taptap Digital

Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire.

News

Taptap integrates with Hivestack

Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Taptap Digital and VIOOH finalize integration, putting the power of geospatial intelligence behind extensive DOOH supply

We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns

Blog

A case for smarter out of home thanks to geospatial intelligence & new DSP features

What if we could build on this data for more informed decision making?

Blog

Introducing the new look and logo from Taptap

‍After 11 years with the same logo since day one, it was time for a change!

Blog

Premium, Viewability y Brand Safety

¿Qué significa cada uno ahora mismo?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

"La industria va a salir beneficiada del RGPD. Es necesario tener estándares sobre los que no existan áreas grises", A. del Castillo

Álvaro del Castillo presenta los beneficios de los datos de localización móvil

News

With Sonata, users’ journeys are measured from the advertising impact to the final conversion at the point of sale

TAPTAP Networks, a leading company in the advertising ecosystem, has managed to establish cross-media strategies that, analyzing the context, impact the right user, with the right message, at the right time

News

TAPTAP prevé crecer en Europa y Países Africanos

Esta empresa española de tecnología publicitaria nace con el objetivo de permitir a las principales marcas anunciar sus productos y servicios de forma digital, de una manera eficiente y segura

News

Thanks to artificial intelligence, Sonata is capable of discarding all data of fraudulent origin

Q&A with Álvaro Mayol, TAPTAP's CTO

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