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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

New Agency Partner Program

Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients

News

Your new audience is here: pay only for completed views and leave cookies behind

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

Press Releases

How to impact users who reject cookies?

What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?

Press Releases

bd-capital partners with TAPTAP Digital, a leading advertising and marketing technology company founded in Spain and with presence in Southern Europe, Latin America and Africa

bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Taptap Digital and VIOOH finalize integration, putting the power of geospatial intelligence behind extensive DOOH supply

We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns

Blog

A case for smarter out of home thanks to geospatial intelligence & new DSP features

What if we could build on this data for more informed decision making?

Blog

Introducing the new look and logo from Taptap

‍After 11 years with the same logo since day one, it was time for a change!

Blog

Premium, Viewability y Brand Safety

¿Qué significa cada uno ahora mismo?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Location data for Corporate Social Responsibility

Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community

News

Taptap Digital solidifica su liderazgo comercial en México

Como partners preferentes de las grandes agencias de medios y anunciantes, Taptap cuenta con un consolidado posicionamiento en el mercado mexicano

News

Taptap & UC3M in the News!

A study in collaboration

News

Taptap and Publicis bolster collaboration and renew annual pan regional partnership in LATAM and Miami

They bolster their relationship with a renewal of an annual partnership launched in 2019

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