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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns
What if we could build on this data for more informed decision making?
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
After 11 years with the same logo since day one, it was time for a change!
Omnichannel (both online and instore) shoppers spend more, more often, than single channel shoppers - plus more insights ahead
Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets
In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?
Scaling data through location achieves more visibility and better results for brands
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
La visión de Álvaro del Castillo, CEO de TAPTAP
Ad blocking seemed to be the dominant topic of conversation — on panels and off — this past week at Advertising Week
Q&A with Lara Mehanna
Interview by LSA Insider
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