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Out of the 1,200 million smartphones in the world, 700 million feature GPS

Can creativity potentiate how a brand is remembered?

Data is king so, if it cannot be measured, it didn’t happened

Nowadays, most companies, shops or any business in general, need to have a presence in the mobile market, either through a customised website, an application or advertising in mobile format. This need creates strong demand for professionals.

It’s about concentrating the media around its natural nexus, the user

Javier Ormazábal, Platform Sales Director of TAPTAP

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

El Tech Marketing #BeSmart 2017 llega a su ecuador y lo hace con la presentación “The Meaning of Premium in Digital Media”, ofrecida por Álvaro del Castillo