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Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

A homemade story

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

Existing social media posts and assets can be used, no need to create anything new unless you want to

The solution represents a major milestone towards the digitalization and application of data to OOH campaigns