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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

TAPTAP partners with Integral Ad Science for viewability measurement and protection from ad fraud

Sonata Platform integrates Integral Ad Science technology to enable intelligent pre-bid targeting for viewability on mobile advertising campaigns, whilst effectively protecting from ad fraud

Press Releases

Mindshare and Taptap develop a new mobile out-of-home (MOOH) experience for Universal Pictures

Mindshare and TAPTAP have developed a strategy to enrich the physical impact of external advertising with digital elements, allowing users to access more information on film premieres, for Universal Pictures

Case Study

Beefeater achieves video immersion with mobile users together with Mediacom and TAPTAP

Mediacom’s strategy in tandem with TAPTAP’s data-driven Sonata platform, has enabled deep video immersion for Beefeater

News

Tenemos infinidad de datos, la pregunta es qué hacer con ellos

La visión de Álvaro del Castillo, CEO de TAPTAP

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

United Airlines tests beacons to navigate travelers at the airport

In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex

Blog

Mercedes, BMW and Audi acquire Here but will other automakers play along?

Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications

Blog

GeoMinds: How Mobile Creates A New In-Store Experience

Today, smartphones have bridged the online and offline shopping experience and, as a result, created a new standard for what we define as the in-store experience

Blog

Share don't shove: New York Times learns Whatsapp the hard way

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Any ‘off’ media is intended to go hand-in-hand with mobile media

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

News

Omnichannel Intelligence focused on the user

An interview with ‍Álvaro Mayol and Javier Velázquez

News

TAPTAP, efficient and sustainable growth

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

News

Mobile-Centric: Adding value to the OOH ecosystem

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)

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