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Every online business MUST take the leap into mobile

During the last years the term ‘Big Data’ has been everywhere, do you know that the so-called ‘data era’ is really a thing?

An application needs three requirements to become a great application

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

Existing social media posts and assets can be used, no need to create anything new unless you want to

The solution represents a major milestone towards the digitalization and application of data to OOH campaigns