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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Taptap and Publicis bolster collaboration and renew annual pan regional partnership in LATAM and Miami

They bolster their relationship with a renewal of an annual partnership launched in 2019

Taptap UK is open for business!

Taptap Digital is now up and running in the United Kingdom

Introducing Sonata M.O.R.E. The artificial intelligence optimization engine from TAPTAP Digital

FOA BCN 2019: mesa redonda "El futuro de la publicidad"

Álvaro Rodríguez

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update

The Google Mobile Friendly Update launched yesterday, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon”‍

Mobile Marketing Trends 2015

Hyper-local, user-centric, video, programmatic and "digitalize"

How should Mobile Media take advantage of programmatic buying?

From the Second Screen to the "Interactive Multiscreen"

The wheels of the Second Screen continue to roll as it advances towards a new multiscreen world

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

IV Mobile Advertising Study TAPTAP: 85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

TAPTAP returns to OMExpo with its mobile advertising solutions

For the third year in a row TAPTAP will be attending OMExpo in Madrid

Surviving the MWC

Last week we repeated our experience as exhibitors at the Mobile World Congress in Barcelona...

TAPTAP returns to the Mobile World Congress

For the second year in a row, TAPATP will be attending the Mobile World Congress (MWC) in Barcelona

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