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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

TAPTAP, efficient and sustainable growth

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

Press Releases

Zeotap integrated with TAPTAP in LATAM, launches new deterministic, high quality data to the continent

Zeotap’s deterministic sociodemographic data has been made available, based on actual use of applications in Mexico, Argentina, Colombia, Chile, Peru and Brazil

News

Mobile-Centric: Adding value to the OOH ecosystem

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)

Case Study

The premiere of Ant-Man in Colombia leaps from the outer circuit to smartphones (MOOH)

Publicis Groupe and TAPTAP Colombia develop a Mobile Out-of-Home strategy for Cinecolor that enriches the physical impacts of outdoor advertising with digital impacts, allowing users to access more information about film premieres nationwide

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Prepare for Black Friday

‍Omnichannel (both online and instore) shoppers spend more, more often, than single channel shoppers - plus more insights ahead

Blog

Taptap is now a Verified Partner for Publicis EMEA

Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets

Blog

Sonata M.O.R.E. machine learning optimization - better results from the first impression

In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?

Blog

Whitepaper: Scaling Data. Location is everywhere.

Scaling data through location achieves more visibility and better results for brands

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Your new audience is here: pay only for completed views and leave cookies behind

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

News

Datos de primera parte y desaparición de cookies: nuestra visión en la Revista Anuncios

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

News

Leverage the impact and engagement of social media formats across programmatic display -the best of both worlds

Existing social media posts and assets can be used, no need to create anything new unless you want to

News

New possibilities for OOH/DOOH

The solution represents a major milestone towards the digitalization and application of data to OOH campaigns

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