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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Barceló Hotel Group, the Spanish multinational travel and luxury hotel company, combines geospatial intelligence with their first party data for its “DOOH New York” campaign, aimed at driving travel to the Caribbean.
Taptap ofrece su visión del estado actual del ecommerce en España y la importancia de una estrategia omnicanal alineada con el contexto del consumidor
Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire.
Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform
Apple said yesterday that it sold 47.5 million iPhones in the its fiscal third quarter, representing 35 percent year-over-year growth
The future of messaging apps is about content
One of the biggest impacts that the Apple Watch and wearables, in general, will have, predictably, is on the advertising industry
Interview with Lara Mehanna
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
85% of agencies and advertisers feel that the investment in mobile is still less than what it should be
For the third year in a row TAPTAP will be attending OMExpo in Madrid
Last week we repeated our experience as exhibitors at the Mobile World Congress in Barcelona...
For the second year in a row, TAPATP will be attending the Mobile World Congress (MWC) in Barcelona
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