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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

5 keys to your app usability

An application needs three requirements to become a great application

News

New challenges for Taptap

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Pruebas

Taptap Digital se une à Mastercard Partner Network para aprimorar sua oferta de marketing baseado em área

A Taptap Digital, uma plataforma líder de marketing omnichannel baseada em áreas que ajuda as marcas a alcançar seus potenciais clientes sem cookies, juntou-se à Mastercard Partner Network para transformar a maneira como as empresas anunciam.

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Apple Pay Revolution

The long awaited NFC has finally been integrated into the iPhone, this is the moment when finally the way in which payments are made will change

Blog

How iBeacons Will Transform the Relationship Between Retailers and Consumers

Connecting with consumers at the right time and in the right place is now much easier, to the point of being able to reach absolute personalization

Blog

10 Tips to create a geolocalized campaign

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

Blog

RTB for beginners

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange