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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

10 Tips to create a geolocalized campaign

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

Blog

RTB for beginners

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange

Blog

Improve List Development in Android with the NewBind Adapter Pattern

Creating lists of elements is a common task when developing Android apps

Blog

Hybrid Applications in HTML5

Programming LinkedIn and Twitter with HTML5?

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

How to improve your app using with a widget

The widgets in Android are one of the most representative functions of this mobile operative system

Blog

10 tips for an effective mobile advertising creativity

These are the questions that creative people ask themselves when developing a mobile campaign

Blog

Smartphones are also for the summer

Your mobile becomes an extension of you, your most useful tool when you leave home

Blog

What are “Native Ads”?

In TAPTAP we are strongly committed to format innovation to offer the best mobile experience for users and the best showcase for Brand advertisers

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Any ‘off’ media is intended to go hand-in-hand with mobile media

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

News

Omnichannel Intelligence focused on the user

An interview with ‍Álvaro Mayol and Javier Velázquez

News

TAPTAP, efficient and sustainable growth

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

News

Mobile-Centric: Adding value to the OOH ecosystem

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)

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