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The long awaited NFC has finally been integrated into the iPhone, this is the moment when finally the way in which payments are made will change

Connecting with consumers at the right time and in the right place is now much easier, to the point of being able to reach absolute personalization

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

Existing social media posts and assets can be used, no need to create anything new unless you want to

The solution represents a major milestone towards the digitalization and application of data to OOH campaigns