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The long awaited NFC has finally been integrated into the iPhone, this is the moment when finally the way in which payments are made will change

Connecting with consumers at the right time and in the right place is now much easier, to the point of being able to reach absolute personalization

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

An interview with ‍Álvaro Mayol and Javier Velázquez

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)