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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

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10 Tips to create a geolocalized campaign

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

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RTB for beginners

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange

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Improve List Development in Android with the NewBind Adapter Pattern

Creating lists of elements is a common task when developing Android apps

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Hybrid Applications in HTML5

Programming LinkedIn and Twitter with HTML5?

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Bridging the gap: The next frontier for mobile and physical commerce

Today, retailers report that 86% of consumers will use their mobile phones while shopping at retail locations, thereby linking the gap between the digital and physical

Blog

From Trafficker to Data Analyst

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

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Is it the data or the question?

To what extent does the location data quality affect?

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IAB taps beacons to greet 30k festival attendees

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.