Latest

Get the latest from Taptap including updates, press coverage and more

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

Taptap and Publicis bolster collaboration and renew annual pan regional partnership in LATAM and Miami

They bolster their relationship with a renewal of an annual partnership launched in 2019

News

Taptap UK is open for business!

Taptap Digital is now up and running in the United Kingdom

News

Introducing Sonata M.O.R.E. The artificial intelligence optimization engine from TAPTAP Digital

News

FOA BCN 2019: mesa redonda "El futuro de la publicidad"

Álvaro Rodríguez

featured |

Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Bridging the gap: The next frontier for mobile and physical commerce

Today, retailers report that 86% of consumers will use their mobile phones while shopping at retail locations, thereby linking the gap between the digital and physical

Blog

From Trafficker to Data Analyst

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

Blog

Is it the data or the question?

To what extent does the location data quality affect?

Blog

IAB taps beacons to greet 30k festival attendees

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.