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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns
What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?
bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets
Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are
Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops
It is a safe bet to ensure that the industry continues enjoying excellent health
sometimes the simplest starting point is the one you forget most quickly
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
The digital marketing multinational, TAPTAP, continues its growth in the Peruvian advertising market
Knowing the needs of consumers and impacting them at the right time with the right message is the unfinished business for many advertisers
TAPTAP Colombia, con el objetivo de vivir la pasión por el deporte y prepararnos para la emoción del Mundial de Fútbol que se celebra estos días en Rusia, ha organizado el Primer Mundialito de Fútbol del sector
From mobile first to mobile centric
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