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Through its proprietary LQI technology, TAPTAP’s Sonata Out-of-Home solution leverages quality location and context signals to geoprofile and geo-retarget audiences based on outdoor presence and outdoor advertiser inventory

TAPTAP has successfully consolidated its presence in the Peruvian advertising industry with the opening of its Lima office

TAPTAP's initiative brings with great success a series of laid-back courses aimed at small groups of advertising professionals from agencies and advertisers showing the technological innovations of the programmatic advertising sector and the new opportunities posed by innovative mobile-centric data strategies

The use of the mobile medium to enhance the interaction of the brand with the user encourages a positive reading of the advertiser's message