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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

How area-based marketing is reimagining CTV

CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?

Press Releases

Taptap launches CTV solution powered by location intelligence

Taptap Digital announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting

Press Releases

Taptap launches in Brazil with the appointment of Andrea Orsolon as VP of Business Development

Brazil presents a strategic opportunity to rapidly expand operations and accelerate Taptap’s footprint and growth in the region.

Press Releases

Movistar Plus+, Havas Media, and Taptap Digital launch the first omnichannel campaign on new digital screens in Metro de Madrid in partnership with JCDecaux

Movistar Plus+ launches a new campaign to promote its sports and entertainment content with Havas Media. Utilizing a media-first activation that targeted Metro de Madrid audiences within an omnichannel programmatic strategy in partnership with Taptap Digital and JCDecaux.

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Improve List Development in Android with the NewBind Adapter Pattern

Creating lists of elements is a common task when developing Android apps

Blog

Hybrid Applications in HTML5

Programming LinkedIn and Twitter with HTML5?

Blog

Mobile screens are for watching videos

One of the sector’s leading features with a brilliant future ahead

Blog

From Second Screen to a Brand Interactive Experience

2014 was predicted to be the year in which “second screen” would take off in Spain, and that prediction has come true

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

"La industria va a salir beneficiada del RGPD. Es necesario tener estándares sobre los que no existan áreas grises", A. del Castillo

Álvaro del Castillo presenta los beneficios de los datos de localización móvil

News

With Sonata, users’ journeys are measured from the advertising impact to the final conversion at the point of sale

TAPTAP Networks, a leading company in the advertising ecosystem, has managed to establish cross-media strategies that, analyzing the context, impact the right user, with the right message, at the right time

News

TAPTAP prevé crecer en Europa y Países Africanos

Esta empresa española de tecnología publicitaria nace con el objetivo de permitir a las principales marcas anunciar sus productos y servicios de forma digital, de una manera eficiente y segura

News

Thanks to artificial intelligence, Sonata is capable of discarding all data of fraudulent origin

Q&A with Álvaro Mayol, TAPTAP's CTO

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