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The long awaited NFC has finally been integrated into the iPhone, this is the moment when finally the way in which payments are made will change

Connecting with consumers at the right time and in the right place is now much easier, to the point of being able to reach absolute personalization

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange

The digital marketing multinational, TAPTAP, continues its growth in the Peruvian advertising market

Knowing the needs of consumers and impacting them at the right time with the right message is the unfinished business for many advertisers

TAPTAP Colombia, con el objetivo de vivir la pasión por el deporte y prepararnos para la emoción del Mundial de Fútbol que se celebra estos días en Rusia, ha organizado el Primer Mundialito de Fútbol del sector

From mobile first to mobile centric