Latest

Get the latest from Taptap including updates, press coverage and more

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mediabridge announces partnership with Taptap Digital to offer location-based omnichannel solutions

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.

Blog

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.

Press Releases

Taptap expands footprint in Africa by entering Kenya and Nigeria markets

Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.

Blog

Taptap Digital joins the Mastercard Partner Network to enhance its area-based marketing offering

Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.

featured |

Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Tomorrow's newspaper

Major publishing groups are aware of a transition being observed within the journalism sector: the shift from paper to pixel. Today’s written media are under a great deal of pressure due to declining readership and a marked drop in advertising investment. Meanwhile, digital media – mobile media in particular – are experiencing a major readership boom with ever greater investment by advertisers.

Blog

adServer mobile or adServer with a mobile quick fix?

Do you have a completely thought out solution for mobile phones to serve campaigns using this medium? Or is it just a quick fix?

Blog

The take-off of the airlines in mobile marketing

The travel category is in third place in terms of investment volumein mobile marketing, behind self-propulsion and finance. A position which comes as no surprise to anyone since we are talking about one of the areas which has been transformed the most by the digital era.