Get the latest from Taptap including updates, press coverage and more
Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology
Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users
The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP
Taptap Digital and JCDecaux take further strides together towards the digitalization of outdoor media through a digital out of home (DOOH) campaign with BricoDepot and their agency, Spark Foundry (part of the Publicis family), in Spain
Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are
Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops
It is a safe bet to ensure that the industry continues enjoying excellent health
sometimes the simplest starting point is the one you forget most quickly
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
This innovative platform allows businesses to have an accessible advertising channel that is simple and measurable to reach a large number of clients through their smartphones
Topics: “Current state of retail sales in Spain” & “Key processes for the leap from Off to On” and “Obstacles and advantages to eCommerce”
Introducing Sonata Retail
Presenting our new platform designed to drive clients from mobile to the physical business
We’d love to hear from you!