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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Javier Ormazábal, Platform Sales Director of TAPTAP
It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context
The mobile-centric strategy draws from an innovative, creative format that allows you to live the experience of sitting at the controls of the new Mercedes-Benz Motorsport Edition A200
TAPTAP presenta una iniciativa innovadora de formación dirigida a profesionales de comunicación, marketing y publicidad en el que se muestran las novedades tecnológicas del sector publicitario y las estrategias de data mobile-centric
Xataka Móvil interviewed Julio Rivas for their report "Development of mobile apps (II): Which mobile platforms should we develop for and which one should come first?"
Xátaka Móvil interviewed Marcos Trujillo for their report "Development of mobile apps: Which mobile platforms should we develop for and which one should come first?”
The mobile phone is a shopping medium that is characterized by spontaneity of purchases, with 81% purchases being spontaneous vs 19% planned
Distances have become shorter and staying connected is a necessity
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community
Como partners preferentes de las grandes agencias de medios y anunciantes, Taptap cuenta con un consolidado posicionamiento en el mercado mexicano
A study in collaboration
They bolster their relationship with a renewal of an annual partnership launched in 2019
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