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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

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Bridging the gap: The next frontier for mobile and physical commerce

Today, retailers report that 86% of consumers will use their mobile phones while shopping at retail locations, thereby linking the gap between the digital and physical

Blog

From Trafficker to Data Analyst

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

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Is it the data or the question?

To what extent does the location data quality affect?

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IAB taps beacons to greet 30k festival attendees

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.