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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

Ready for the Mexican Digital Market

Javier Ormazábal, Platform Sales Director of TAPTAP

News

Perceiving context... empathy and its activation

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

Case Study

Mercedes-Benz, along with LatinBrands and TAPTAP, develop the first 360º Geo Mobile experience for the automobile company

The mobile-centric strategy draws from an innovative, creative format that allows you to live the experience of sitting at the controls of the new Mercedes-Benz Motorsport Edition A200

Press Releases

Fondo MIVIVIENDA, el primer asistente al TAP2Academy Perú

TAPTAP presenta una iniciativa innovadora de formación dirigida a profesionales de comunicación, marketing y publicidad en el que se muestran las novedades tecnológicas del sector publicitario y las estrategias de data mobile-centric

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

Blog

GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

Blog

My First Week With My Apple Watch

A homemade story

Blog

Are marketers squandering the beacon opportunity with too many offers?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

"La industria va a salir beneficiada del RGPD. Es necesario tener estándares sobre los que no existan áreas grises", A. del Castillo

Álvaro del Castillo presenta los beneficios de los datos de localización móvil

News

With Sonata, users’ journeys are measured from the advertising impact to the final conversion at the point of sale

TAPTAP Networks, a leading company in the advertising ecosystem, has managed to establish cross-media strategies that, analyzing the context, impact the right user, with the right message, at the right time

News

TAPTAP prevé crecer en Europa y Países Africanos

Esta empresa española de tecnología publicitaria nace con el objetivo de permitir a las principales marcas anunciar sus productos y servicios de forma digital, de una manera eficiente y segura

News

Thanks to artificial intelligence, Sonata is capable of discarding all data of fraudulent origin

Q&A with Álvaro Mayol, TAPTAP's CTO

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