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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
TAPTAP and Zeotap have signed an agreement to include premium and anonymous data into the Sonata platform
La Vanguardia, Mundo Deportivo, Axel Springer, Aunia y más
Ad blocking seemed to be the dominant topic of conversation — on panels and off — this past week at Advertising Week
Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?
Mobile is absolutely dominant in the first phase, the information process
The problem which the majority of retail businesses face is the need to make their activity known and, consequently, convert their potential clients into their real clients. In addition to the traditional advertising formulas, such as distributing propaganda or flyers, there are new advertising media linked to the massive appearance of new devices in everyday life.
The mobile is a powerful ally of the fashion industry, providing a value of novelty and trend
How to use it and what you can find
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community
Como partners preferentes de las grandes agencias de medios y anunciantes, Taptap cuenta con un consolidado posicionamiento en el mercado mexicano
A study in collaboration
They bolster their relationship with a renewal of an annual partnership launched in 2019
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