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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

TAPTAP and Hearst to collaborate on the promotion of brand safety and innovation of digital advertising

TAPTAP and Hearst have reached a collaborative agreement for marketing advertising inventory, certifying the highest standards of brand safety

News

Thanks to artificial intelligence, Sonata is capable of discarding all data of fraudulent origin

Q&A with Álvaro Mayol, TAPTAP's CTO

News

Mobile-Centric Strategies

It’s about concentrating the media around its natural nexus, the user

Press Releases

TAPTAP's catalog includes the exclusive Haptter technology, offering customers an attractive way to advertise and share with users

VideoSense by Haptter allows incorporation and synchronization of vibration and touch technology for mobile devices and tablets, with image and sound for videos

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Taptap Digital and VIOOH finalize integration, putting the power of geospatial intelligence behind extensive DOOH supply

We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns

Blog

A case for smarter out of home thanks to geospatial intelligence & new DSP features

What if we could build on this data for more informed decision making?

Blog

Introducing the new look and logo from Taptap

‍After 11 years with the same logo since day one, it was time for a change!

Blog

Premium, Viewability y Brand Safety

¿Qué significa cada uno ahora mismo?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Mobile-Centric Strategies

It’s about concentrating the media around its natural nexus, the user

News

Ready for the Mexican Digital Market

Javier Ormazábal, Platform Sales Director of TAPTAP

News

Perceiving context... empathy and its activation

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

News

Se acabó el misterio: este es el significado de premium dentro del mundo digital

El Tech Marketing #BeSmart 2017 llega a su ecuador y lo hace con la presentación “The Meaning of Premium in Digital Media”, ofrecida por Álvaro del Castillo

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