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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Taptap Digital advertisers can now measure Sonata Location Intelligence solutions with Nielsen Digital Brand Effect studies

Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform

Case Study

BEAT and agency Publicis enlist Taptap technology to set the standard for OOH measurement and omnichannel/cross environment campaign planning

OOH campaign achieves 50% on-target reach as measured by geospatial data

Blog

Prepare for Black Friday

‍Omnichannel (both online and instore) shoppers spend more, more often, than single channel shoppers - plus more insights ahead

Blog

Taptap is now a Verified Partner for Publicis EMEA

Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets

featured |

Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

The developers respond: interview with Julio Rivas

Xataka Móvil interviewed Julio Rivas for their report "Development of mobile apps (II): Which mobile platforms should we develop for and which one should come first?"

Blog

The developers respond: interview with Marcos Trujillo

Xátaka Móvil interviewed Marcos Trujillo for their report "Development of mobile apps: Which mobile platforms should we develop for and which one should come first?”

Blog

Smartphones and tablets, the casual consoles

The mobile phone is a shopping medium that is characterized by spontaneity of purchases, with 81% purchases being spontaneous vs 19% planned

Blog

Mobile as an advertising medium

Distances have become shorter and staying connected is a necessity

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Programmatic advertising and artificial intelligence, tools for optimizing results and reducing costs

The way in which digital media is bought and sold has changed dramatically in recent years

News

The Artificial Intelligence revolution in the advertising ecosystem

Artificial Intelligence (AI) and Machine Learning (ML) have begun appearing on the cover and trending in almost all magazines, blogs and technological articles, taking off as the fashionable concept in the digital world where technological evolution is exponential

News

TAPTAP, winner of the 4th Edition of the Awards for Programmatic Advertising

The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora

News

Advertising Technology at the Service of the Advertiser

Q&A with Javier Ormazabal, Country Manager of Taptap Mexico

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