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featured |
Blog
Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases
Taptap partners with Triton Digital to integrate programmatic audio within omnichannel advertising offering

Taptap today announces the integration with Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries.

Press Releases
Taptap announces appointment of Nigel Clarkson as Global Chief Revenue Officer

Appointment comes as the company accelerates international expansion and scales global operations to further support growth of advertiser and agency customers.

Press Releases
Better understand the impact of digital out of home with new visit attribution from Taptap Digital

Press Releases
Taptap Digital’s location intelligence lands in Italy with a new Sales Director on the ground

Taptap's proprietary full stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch and measure omnichannel campaigns that leverage rich data based in location.

featured |
Blog
Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog
The education sector and the smartphone: a lesson learnt

Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are

Blog
A smartphone is the best shopping center in the world

Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops

Blog
Mobile and pharmaceuticals: a very healthy alliance

It is a safe bet to ensure that the industry continues enjoying excellent health

Blog
Boutique or department store inventory

sometimes the simplest starting point is the one you forget most quickly

featured |
News
Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News
IV Mobile Advertising Study TAPTAP: 85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

News
TAPTAP returns to OMExpo with its mobile advertising solutions

For the third year in a row TAPTAP will be attending OMExpo in Madrid

News
Surviving the MWC

Last week we repeated our experience as exhibitors at the Mobile World Congress in Barcelona...

News
TAPTAP returns to the Mobile World Congress

For the second year in a row, TAPATP will be attending the Mobile World Congress (MWC) in Barcelona

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