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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Sonata M.O.R.E. machine learning optimization - better results from the first impression

In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?

Case Study

Case Study: Sonata M.O.R.E. CTR & VTR

Sonata M.O.R.E. to the test

Blog

Whitepaper: Scaling Data. Location is everywhere.

Scaling data through location achieves more visibility and better results for brands

Case Study

Case Study: Matterkind/Rufus & Amazon

Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Tomorrow's newspaper

Major publishing groups are aware of a transition being observed within the journalism sector: the shift from paper to pixel. Today’s written media are under a great deal of pressure due to declining readership and a marked drop in advertising investment. Meanwhile, digital media – mobile media in particular – are experiencing a major readership boom with ever greater investment by advertisers.

Blog

adServer mobile or adServer with a mobile quick fix?

Do you have a completely thought out solution for mobile phones to serve campaigns using this medium? Or is it just a quick fix?

Blog

The take-off of the airlines in mobile marketing

The travel category is in third place in terms of investment volumein mobile marketing, behind self-propulsion and finance. A position which comes as no surprise to anyone since we are talking about one of the areas which has been transformed the most by the digital era.