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The long awaited NFC has finally been integrated into the iPhone, this is the moment when finally the way in which payments are made will change

Connecting with consumers at the right time and in the right place is now much easier, to the point of being able to reach absolute personalization

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange

The way in which digital media is bought and sold has changed dramatically in recent years

Artificial Intelligence (AI) and Machine Learning (ML) have begun appearing on the cover and trending in almost all magazines, blogs and technological articles, taking off as the fashionable concept in the digital world where technological evolution is exponential

The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora

Q&A with Javier Ormazabal, Country Manager of Taptap Mexico