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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant
A homemade story
In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex
Predicting the future is impossible, but without putting our reputation at risk, we can have a wild stab in the dark and say the mobile world is here and it’s here to stay
Traditional press has been for centuries the only communication media, the fourth estate and an essential information tool. Nowadays it is involved in a global crisis which is attacking the industry up to the point to see its future full of uncertainty.
Web design has evolved in giant steps during the last few years, especially since the arrival of smartphones and tablets and the opportunities through HTML5 + CSS3 and JavaScript
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
The digital marketing multinational, TAPTAP, continues its growth in the Peruvian advertising market
Knowing the needs of consumers and impacting them at the right time with the right message is the unfinished business for many advertisers
TAPTAP Colombia, con el objetivo de vivir la pasión por el deporte y prepararnos para la emoción del Mundial de Fútbol que se celebra estos días en Rusia, ha organizado el Primer Mundialito de Fútbol del sector
From mobile first to mobile centric
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