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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

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Smartphones are also for the summer

Your mobile becomes an extension of you, your most useful tool when you leave home

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What are “Native Ads”?

In TAPTAP we are strongly committed to format innovation to offer the best mobile experience for users and the best showcase for Brand advertisers

Blog

Tomorrow's newspaper

Major publishing groups are aware of a transition being observed within the journalism sector: the shift from paper to pixel. Today’s written media are under a great deal of pressure due to declining readership and a marked drop in advertising investment. Meanwhile, digital media – mobile media in particular – are experiencing a major readership boom with ever greater investment by advertisers.

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adServer mobile or adServer with a mobile quick fix?

Do you have a completely thought out solution for mobile phones to serve campaigns using this medium? Or is it just a quick fix?

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

The developers respond: interview with Julio Rivas

Xataka Móvil interviewed Julio Rivas for their report "Development of mobile apps (II): Which mobile platforms should we develop for and which one should come first?"

Blog

The developers respond: interview with Marcos Trujillo

Xátaka Móvil interviewed Marcos Trujillo for their report "Development of mobile apps: Which mobile platforms should we develop for and which one should come first?”