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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Smartphones are also for the summer

Your mobile becomes an extension of you, your most useful tool when you leave home

Blog

What are “Native Ads”?

In TAPTAP we are strongly committed to format innovation to offer the best mobile experience for users and the best showcase for Brand advertisers

Blog

Tomorrow's newspaper

Major publishing groups are aware of a transition being observed within the journalism sector: the shift from paper to pixel. Today’s written media are under a great deal of pressure due to declining readership and a marked drop in advertising investment. Meanwhile, digital media – mobile media in particular – are experiencing a major readership boom with ever greater investment by advertisers.

Blog

adServer mobile or adServer with a mobile quick fix?

Do you have a completely thought out solution for mobile phones to serve campaigns using this medium? Or is it just a quick fix?

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

United Airlines tests beacons to navigate travelers at the airport

In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex

Blog

Mercedes, BMW and Audi acquire Here but will other automakers play along?

Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications

Blog

GeoMinds: How Mobile Creates A New In-Store Experience

Today, smartphones have bridged the online and offline shopping experience and, as a result, created a new standard for what we define as the in-store experience

Blog

Share don't shove: New York Times learns Whatsapp the hard way

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Sonata is launched to drive traffic to the retailers

This innovative platform allows businesses to have an accessible advertising channel that is simple and measurable to reach a large number of clients through their smartphones

News

TAPTAP in Off/On Commerce Day

Topics: “Current state of retail sales in Spain” & “Key processes for the leap from Off to On” and “Obstacles and advantages to eCommerce”

News

TAPTAP Networks at eCommerce Expo

Introducing Sonata Retail

News

Ad: Tech London 2013, Where are the Mad Men?

Presenting our new platform designed to drive clients from mobile to the physical business

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