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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

Taptap Digital and JAKALA BMIND take Barceló Hotel Group to the heart of Manhattan on the iconic digital screens

Barceló Hotel Group, the Spanish multinational travel and luxury hotel company, combines geospatial intelligence with their first party data for its “DOOH New York” campaign, aimed at driving travel to the Caribbean.

Blog

Ecommerce y estrategia omnicanal: cómo planificar y ejecutar mejor tu estrategia, en la revista Anuncios

Taptap ofrece su visión del estado actual del ecommerce en España y la importancia de una estrategia omnicanal alineada con el contexto del consumidor

Blog

Ex-Microsoft to lead UK expansion for Taptap Digital

Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire.

News

Taptap integrates with Hivestack

Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Prepare for Black Friday

‍Omnichannel (both online and instore) shoppers spend more, more often, than single channel shoppers - plus more insights ahead

Blog

Taptap is now a Verified Partner for Publicis EMEA

Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets

Blog

Sonata M.O.R.E. machine learning optimization - better results from the first impression

In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?

Blog

Whitepaper: Scaling Data. Location is everywhere.

Scaling data through location achieves more visibility and better results for brands

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

"La industria va a salir beneficiada del RGPD. Es necesario tener estándares sobre los que no existan áreas grises", A. del Castillo

Álvaro del Castillo presenta los beneficios de los datos de localización móvil

News

With Sonata, users’ journeys are measured from the advertising impact to the final conversion at the point of sale

TAPTAP Networks, a leading company in the advertising ecosystem, has managed to establish cross-media strategies that, analyzing the context, impact the right user, with the right message, at the right time

News

TAPTAP prevé crecer en Europa y Países Africanos

Esta empresa española de tecnología publicitaria nace con el objetivo de permitir a las principales marcas anunciar sus productos y servicios de forma digital, de una manera eficiente y segura

News

Thanks to artificial intelligence, Sonata is capable of discarding all data of fraudulent origin

Q&A with Álvaro Mayol, TAPTAP's CTO

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