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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?
Sonata M.O.R.E. to the test
Scaling data through location achieves more visibility and better results for brands
Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign
In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex
Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications
Today, smartphones have bridged the online and offline shopping experience and, as a result, created a new standard for what we define as the in-store experience
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
The digital marketing multinational, TAPTAP, continues its growth in the Peruvian advertising market
Knowing the needs of consumers and impacting them at the right time with the right message is the unfinished business for many advertisers
TAPTAP Colombia, con el objetivo de vivir la pasión por el deporte y prepararnos para la emoción del Mundial de Fútbol que se celebra estos días en Rusia, ha organizado el Primer Mundialito de Fútbol del sector
From mobile first to mobile centric
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