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featured |
Blog
Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog
Mercedes, BMW and Audi acquire Here but will other automakers play along?

Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications

Blog
GeoMinds: How Mobile Creates A New In-Store Experience

Today, smartphones have bridged the online and offline shopping experience and, as a result, created a new standard for what we define as the in-store experience

Blog
Share don't shove: New York Times learns Whatsapp the hard way

Blog
IPhone, not Apple Watch, is Apple’s biggest success in latest quarter

Apple said yesterday that it sold 47.5 million iPhones in the its fiscal third quarter, representing 35 percent year-over-year growth

featured |
Blog
Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog
Mobilize in order to monetize

Every online business MUST take the leap into mobile

Blog
Data, data, data

During the last years the term ‘Big Data’ has been everywhere, do you know that the so-called ‘data era’ is really a thing?

Blog
5 keys to your app usability

An application needs three requirements to become a great application

featured |
News
Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News
IV Mobile Advertising Study TAPTAP: 85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

News
TAPTAP returns to OMExpo with its mobile advertising solutions

For the third year in a row TAPTAP will be attending OMExpo in Madrid

News
Surviving the MWC

Last week we repeated our experience as exhibitors at the Mobile World Congress in Barcelona...

News
TAPTAP returns to the Mobile World Congress

For the second year in a row, TAPATP will be attending the Mobile World Congress (MWC) in Barcelona

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