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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

Unstoppable in Peru

The digital marketing multinational, TAPTAP, continues its growth in the Peruvian advertising market

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How and when do you consume? Mobile-centric, streamlining the energy sector

Knowing the needs of consumers and impacting them at the right time with the right message is the unfinished business for many advertisers

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El mundial se vive con TAPTAP Colombia

TAPTAP Colombia, con el objetivo de vivir la pasión por el deporte y prepararnos para la emoción del Mundial de Fútbol que se celebra estos días en Rusia, ha organizado el Primer Mundialito de Fútbol del sector

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Recipes for a new ad ecosystem

From mobile first to mobile centric

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

Blog

GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

Blog

My First Week With My Apple Watch

A homemade story

Blog

Are marketers squandering the beacon opportunity with too many offers?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

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Los expertos en Mobile se reúnen antes del Foro

Esta mañana ha tenido lugar en la sede de la IAB Spain la reunión de las compañías que participarán en el III Foro Mobile y que organiza La Publicidad

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El medio móvil es el nuevo mando a distancia

Javier Velázquez, sobre las sinergias entre el mobile y los medios tradicionales

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Marketing y mobile, ¿una relación bien avenida?

Mobile o cómo hacer marketing a base de momentos

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The Meaning of Premium in Digital Media

What is the meaning it has nowadays?

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