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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

TAPTAP, winner of the 4th Edition of the Awards for Programmatic Advertising

The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora

News

Advertising Technology at the Service of the Advertiser

Q&A with Javier Ormazabal, Country Manager of Taptap Mexico

News

Any ‘off’ media is intended to go hand-in-hand with mobile media

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

News

Omnichannel Intelligence focused on the user

An interview with ‍Álvaro Mayol and Javier Velázquez

featured |

Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Improve List Development in Android with the NewBind Adapter Pattern

Creating lists of elements is a common task when developing Android apps

Blog

Hybrid Applications in HTML5

Programming LinkedIn and Twitter with HTML5?

Blog

Mobile screens are for watching videos

One of the sector’s leading features with a brilliant future ahead

Blog

From Second Screen to a Brand Interactive Experience

2014 was predicted to be the year in which “second screen” would take off in Spain, and that prediction has come true

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Any ‘off’ media is intended to go hand-in-hand with mobile media

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

News

Omnichannel Intelligence focused on the user

An interview with ‍Álvaro Mayol and Javier Velázquez

News

TAPTAP, efficient and sustainable growth

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

News

Mobile-Centric: Adding value to the OOH ecosystem

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)

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