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Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

A homemade story

Álvaro del Castillo presenta los beneficios de los datos de localización móvil

TAPTAP Networks, a leading company in the advertising ecosystem, has managed to establish cross-media strategies that, analyzing the context, impact the right user, with the right message, at the right time

Esta empresa española de tecnología publicitaria nace con el objetivo de permitir a las principales marcas anunciar sus productos y servicios de forma digital, de una manera eficiente y segura

Q&A with Álvaro Mayol, TAPTAP's CTO