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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Sonata M.O.R.E. machine learning optimization - better results from the first impression

In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?

Case Study

Case Study: Sonata M.O.R.E. CTR & VTR

Sonata M.O.R.E. to the test

Blog

Whitepaper: Scaling Data. Location is everywhere.

Scaling data through location achieves more visibility and better results for brands

Case Study

Case Study: Matterkind/Rufus & Amazon

Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Apple Pay Revolution

The long awaited NFC has finally been integrated into the iPhone, this is the moment when finally the way in which payments are made will change

Blog

How iBeacons Will Transform the Relationship Between Retailers and Consumers

Connecting with consumers at the right time and in the right place is now much easier, to the point of being able to reach absolute personalization

Blog

10 Tips to create a geolocalized campaign

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

Blog

RTB for beginners

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange