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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Data is king so, if it cannot be measured, it didn’t happened
Nowadays, most companies, shops or any business in general, need to have a presence in the mobile market, either through a customised website, an application or advertising in mobile format. This need creates strong demand for professionals.
Predicting the future is impossible, but without putting our reputation at risk, we can have a wild stab in the dark and say the mobile world is here and it’s here to stay
Traditional press has been for centuries the only communication media, the fourth estate and an essential information tool. Nowadays it is involved in a global crisis which is attacking the industry up to the point to see its future full of uncertainty.
Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?
A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant
A homemade story
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Preparando el III Foro Publicidad Exterior – DOOH de La Publicidad
The incorporation of Gorka Báez Fernández as Sales Director and Dulce Castillo Mangarre as Sales Manager boost the commercial team in Taptap Chile
TAPTAP Mexico celebrates its second anniversary accompanied by the Mexican advertising sector
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